Unlimited Passion
A comprehensive approach to customer handling, harnessing the true potential of the Land Rover brand
Land Rover is where adventures begin. Where the challenges of the great outdoors and the joy of exploration are brought to every driver through the brand ethos ‘Go Beyond’.
The need:
To deliver a comprehensive approach to customer handling. Managing acquisition from enquiry handling to brochure requests and test drives. And all aspects of retention including re-purchase cycle management and organisation of experience days.
To use a single customer view in order to build one-to-one relationships throughout the purchase lifecycle.
The solution:
A Single Customer View was developed with a 2 way feed from Synectics Solutions providing customer history; by improving the information gathered by telephone, internet and coupon; supporting dealer relationships; and enhancing current sponsorships and associations.
Retention Service Call made at 12, 24 and 36 months to gather more information and enhance single customer view.
Tactical Outbound Telemarketing
Strengthening customer renewal process on finance agreements, providing end of month reporting to show performance of individual dealerships and regions.
A test of SMS activity across different media platforms (national and regional press, DM, internet, sponsorship activity, radio, outdoor, national TV) attracting prospective consumers from a wider audience and maximising response.
The impact:
Immediate impact on walk-in traffic
To hear more on the powerful effect of communicating with customers, one-to-one, contact us on 020 8843 8750.